Did you know that Web sites obtain a mystery shopped? I spoke to the Tema Frank, president of Web Mystery Shopper to learn more about how online Mystery Shopping works.
Web Mystery Shoppers looking for some of the same features that buyers other company Mystery Shopping. Of course, buyers should be reliable and complete projects by the deadline. They want people who have a critical eye and who can express themselves in writing.
Tema Frank says, “We need people of all backgrounds, all ages, all levels of computer experience.” In fact, they are actively looking for relatively new Internet users. More experienced computer users are able to “work around” problems that might stop less experienced customers from buying.
As with other jobs Mystery Shopping, you should not expect a steady income from online Mystery Shopper. Payment is usually made by check within two or three weeks. Foreign buyers who will not get a check in US or Canadian dollars are sometimes paid in other ways, such as Amazon.com gift certificates.
After you apply, you will be asked to complete an unpaid training mission. According to Tema, “We give you a scenario and send you to a website. You alternating two screens-the customer site and questions. As you go through the site you fill out a questionnaire, answering questions about what you are experiencing, how what you get is different from what you expected, and whether you would still be there if you were not paid to be there. “
The scenario could be something like looking for a gift for mother or 10-year-old nephew, choose items for the home, or other situations typical customer. A “budget” will be also specified, such as, “You are shopping for a gift for a 10 year old cousin. Budget, including shipping and tax is $ 25” You will not actually buy the item, but it is what you are shopping for.
The training project is shorter than paid tasks. Expect to spend 30 to 40 minutes on a training mission, and about an hour of paid projects. Paid tasks can be to try the search function of the site and evaluate customer service by sending an e-mail inquiry or make a telephone call.
Online shops usually do not require the buyer to actually complete the purchase. If the credit card entry is required, the customer can provide a dummy number, so the buyer does not have to use their own credit card of his or her.
Although most of Mystery Shopping Shopper change reports to eliminate spelling and grammatical errors, Web Mystery Shoppers not. They learned early on that there can be value in errors such as misspellings. In reports of banking customers, many buyers spelled “mortgages” that “many ages.” This showed the client they need to optimize for a spelling error, so that people who search for information about “many ages” would find their site.
Web Mystery Shopper clients include banks, retail, florists, travel, B2B, non-profits, and government agencies. According to Tema, “Ordinary customers I have are usually not the same ones that employ the store-based mystery shopper.”
So what does Tema Frank see as the future direction of Mystery Shopping? She expects that companies will want to “360 degree Mystery Shopping, shopping all channels where it operates” to make sure the customer experience is consistent whether the customer is dealing with a brick and mortar store, website, catalog, call center, or other outlet.